The 2009 Senior Living Conference will help attendees enhance resident services, weather economic challenges, and raise the bar of operational excellence. This two-day event is an opportunity to connect with dynamic professionals and programs affecting change in the constantly-evolving senior living industry.

Immersion Active partner David Weigelt will hold a presentation titled “Marketing to Baby Boomers in the ‘Web’ of Social Media,” during which, he will:

• Explore a developmental approach to marketing, which facilitates a deeper emotional connection with mature consumers
• Determine the specific types of social media that are most popular with boomers
• Define meaningful online engagement as it relates to boomer consumers
• Show attendees how they can turn their brand into an online influencer with a model for replicable success