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Life Services Network Senior Living Conference

The 2009 Senior Living Conference will help attendees enhance resident services, weather economic challenges, and raise the bar of operational excellence. This two-day event is an opportunity to connect with dynamic professionals and programs affecting change in the constantly-evolving senior living industry.

Immersion Active partner David Weigelt will hold a presentation titled “Marketing to Baby Boomers in the ‘Web’ of Social Media,” during which, he will:

  • Explore a developmental approach to marketing, which facilitates a deeper emotional connection with mature consumers
  • Determine the specific types of social media that are most popular with boomers
  • Define meaningful online engagement as it relates to boomer consumers
  • Show attendees how they can turn their brand into an online influencer with a model for replicable success

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