There Is No Place Like Home: Tapping Into 50+ Consumers Passion to Age in Place – Encore Presentation
Over 90% of older Americans want to remain in their own homes as they age. Unfortunately, America’s explosive suburban growth in the 50s, 60s, and 70s didn’t include plans for providing the products and services needed by an aging population.
As a result, 44 million family caregivers are searching for products and services that will enable their aging parents and loved ones to age in place. Seniors and their caregivers spent $25B in aging-in-place remodeling projects in 2012 and spending for aging-in-p-lace assistive technology will reach $20B by 2025.
Join Kathi Scharf, VP of Operations at Immersion Active and learn how to tap into this growing market using the Internet and the latest online marketing tactics. During this session, Kathi will provide you with an actionable Online Marketing Toolkit to help you quickly and efficiently connect your brand with these consumers.
- Where to reach older consumers online.
- How to connect with older consumers online.
- How to get older consumers to take actions, i.e. “buy”.
- How to maximize your online marketing dollars.