Inspiring Influence: Engaging Boomers and Seniors in Online Word of Mouth
You might be surprised to know that, on average, Baby Boomers are asked for their opinion 90 times over the course of a year. 90% of the time they offer their opinion but, what might really surprise you is that, almost 50% of the time, they offer that opinion online.
Profitably marketing to boomers and seniors online requires an intentional and meaningful share strategy. Join the country’s leading digital agency in marketing to boomers and seniors and learn how Immersion Active campaigns receive between 10 – 30 percent of their successful goal completions via word of mouth.
What you’ll learn:
- Why sharing and word of mouth are essential in developing campaigns that target boomers and seniors online
- What it means to “inspire influence”
- How and why adults in the second half of life share
- 5 tips for how your brand can increase meaningful sharing right
Register today and learn one of the biggest secrets behind Immersion Active’s success with the Web’s most valuable consumers. All attendees will receive a complimentary copy of Immersion Active’s best selling book, Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement.