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Immersion Active to Unveil New Definition of Boomer Online Engagement at the Focalyst Executive Forum

The theme of the 2008 Focalyst Executive Forum is The Changing Boomer Equation, which aims to offer the latest trends, research, and strategies for successfully connecting with baby boomer consumers. Immersion Active will be presenting at this noteworthy event, offering its new definition of online engagement specific to baby boomers.

As the only Internet marketing agency in the United States solely focused on the 50-plus markets, Immersion Active will be presenting on engaging baby boomers online through a debut presentation titled “Online Campaign Optimization: Influencing Boomers Through Meaningful Online Engagement.”

“In this presentation, we will reveal our proprietary definition of online engagement specific to baby boomers,” marketing strategist and partner David Weigelt said. “As a company, we have developed a strategic model based on this definition that will enable marketers to repeatedly deliver successful online campaigns targeting boomers.”

The Focalyst Executive Forum sets itself apart from other boomer marketing conferences because it caters exclusively to senior executives and attracts speakers from Fortune 500 companies. It also features groundbreaking, proprietary research from Focalyst, which is a subset of AARP Services.

“This conference is the leading event in 50-plus marketing,” Immersion Active creative director and partner Jonathan Boehman said. “We’re very excited to redefine engagement in a way that forges a deeper and more meaningful connection with boomers online.”

The Focalyst Executive Forum will take place on October 2nd and 3rd at Pier Sixty on the Chelsea Piers in New York City. The event is produced by Millward Brown. For more information, visit