On March 24th, Immersion Active President, David Weigelt was a featured speaker at LEARN: The Integrated Agency & Brand Marketer Summit virtual event. This one-day event held by the Word of Mouth Marketing Association (WOMMA) and the Online Marketing Institute (OMI) featured multiple sessions on word of mouth and social media.
David’s presentation, Engaging Boomers and Seniors in Online WOM addresses how to market to boomers and seniors online with an intentional and meaningful share strategy and how Immersion Active campaigns have received between 10 and 30% of their successful online goal completions via word of mouth from boomers and seniors.
David’s presentation and the entire virtual event are available free at http://www.onlinemarketinginstitute.org/courses/womma-virtual-event.
For more information on baby boomers and word of mouth, get our 7 Tips to Meaningfully Engage Boomers Through Social Media and Gain Entry into their Circle of Trust.