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ICAA Conference 2013 – Transforming ideas into action

Every year, professionals who support older-adult quality of life gather at the International Council on Active Aging Conference to learn, grow and connect with their colleagues in an inspiring, supportive atmosphere.

Immersion Active President, David Weigelt will present in two sessions at this year’s conference. On Thursday, November 21, David will join Richard Ambrosius from Positive Aging and Helen Foster from Foster Strategy, LLC to lead a session on Rebranding Aging – mastering ageless communications. They will look at examples and best practices from entries to ICAA’s 2013 Rebranding Aging Awards and national ad campaigns.

On Friday, November 22 David will present a seminar on profitably engaging older adults online. Participant in this session will receive practical advice and tactical takeaways for online marketing to the web’s most valuable consumer.

To thrive in the years to come, the industry dedicated to “Changing the way we age” also needs to change. Join us for the ICAA Conference 2013 – and start the transformation.

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