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How to reach the baby boomers

These days, everyone’s wondering how to connect with the baby boomers, including health and wellness companies such as spas. Boomers recognize the value of holistic, non-traditional health care and are willing to pay for it. According to the International Spa Association, companies looking to capture the mature consumer should focus on three specific strategies: 1) Focus on the results derived from treatments; 2) Highlight the ability to continue at-home treatments; and 3) Promote and encourage word of mouth referrals.

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