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How to market to baby boomers: 3 tips

It’s time for us all to burn that image we have of baby boomers and older adults being “technologically-challenged.” Baby boomers may not be at stores buying new technology the day it comes out, but that does not mean that they aren’t able to use it, and that means we need to rethink and restrategize our marketing campaigns. This article from Yahoo Small Business Advisor gives a few tips on how to market to baby boomers in a meaningful way.