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High end design market sees huge potential in aging population

*I also thought about putting this under marketing* Aging in place gives a huge opportunity to design companies, including high end design. Two giants in the product market–Kohler and Toto–are focused on catering to the aging population, but not necessarily marketing to an older consumer. They’re basing their products on universal design with features that appeal to all ages while allowing older adults to continue using them as he or she ages.