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Healthcare Blogging & Social Media Summit

The Fall 2007 Healthcare Blogging and Social Media Summit is a conference for people who want to deploy blogging and social media on behalf of their companies and brands.

The sessions will cover why this form of communication is taking off; how quickly it can damage a brand’s reputation if left unanswered; the continuum between control and trust; how to create a blogger relations program; the best practices for establishing your own blog; how to enlist others to your cause; and how blogging has helped the consumer health movement.

The program is chaired by Dmitriy Kruglyak, CEO of Trusted MD Network and is co-located at the Marketing to the New Healthcare Consumer conference, produced by Consumer Health World.

For more information, visit