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Harley-Davidson’s downfall: Baby boomer demographics

Harley Davidson found its success in baby boomers eager to get out on the road, specifically Caucasion males ages 40-49. As the demographic ages, Harley is finding their “sweet spot” is quickly diminishing. To combat this, they have created a new marketing strategy to appeal to a more diverse customer pool. Marketers can learn what to do — and not to do — based on this company’s strategy.