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Grandparents Stats and Data

Seventy-five percent of adults 65+ report being a grandparent and the number of grandparents is growing at more than twice the overall population growth rate. This year, 60% of the grandparent population are baby boomers. They are tech savvy, and they stay connected to their friends and family. This profile highlights stats and data surrounding the grandparent market along with Immersion Active insights to connect with these consumers online.

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