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Go where the money is, AARP tells marketers

Don’t count boomers out; their value is of immense value to marketers according to Robyn Motley, senior vice president and general manager of AARP Media, who tells the New York Times, “To be sure, ‹millennials are on the radar, but we make a strong argumentˆ to marketers ‹that you need to focus on the boomers because thatŒs where the money is.ˆ

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