silver-tsunami 5263

Generation youth: The baby boomers and everyone else

It was important to market to boomers when they were young and it’s important to market to them now. They control 70 percent of disposable income, but only 5 percent of marketing is geared toward them. When marketing to boomers, don’t market to an “age” but to a lifestyle or to events, as many times boomers aren’t that different from younger generations.