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Food retailers: Don’t forget boomers

Baby boomers have significant spending power, and it’s something that shouldn’t be ignored. Mary Kay O’Connor, VP of Education of the International Dairy-Deli-Bakery Association (IDDBA), recently gave a presentation on food trendscapes in 2014. She explains, ‹In many cases, their needs and preferences aren’t being adequately addressed, particularly when it comes to marketing. That is costing us millions of dollars in potential income.”