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Focalyst Executive Forum

The Focalyst Executive Forum will provide the latest insights on reaching the multi-faceted boomer market. This year’s theme, The Changing Boomer Equation, will offer the latest trends, research, and strategies, for succeeding with the boomer consumer, both in the U.S. and globally.

The Forum is unique among emerging boomer conferences because it:

  • Caters exclusively to senior executives, specifically those in marketing, market research, advertising, and brand management
  • Attracts high-level speakers from Fortune 500 corporations leading their industries in understanding and targeting baby boomers
  • Focuses on business issues and actual case studies
  • Presents proprietary ideas and data from Focalyst

Immersion Active will be presenting on the second day of the conference, debuting a presentation titled “Online Campaign Optimization: Influencing Boomers Through Meaningful Online Engagement.”