During a special session at the 5th World Aging and Generations Congress, Immersion Active partner David Weigelt will speak on a panel titled “Mature Marketing Around the Globe: Challenges, Chances, and Examples.”
The purpose of this session is to identify and analyze the primary challenges and opportunities in mature marketing by offering insight into marketing strategy from around the world.
During this session, Weigelt and his fellow panelists will address issues like:
- How the mature markets are being segmented worldwide
- How successful mature marketing campaigns are designed and implemented
- What the main challenges in marketing to mature consumers are
- How product and marketing managers can better understand and appeal to mature consumers
- How the Internet and social networking are changing the face of marketing to this group