blog 3894
boomers-and-seniors-online 3894
marketing-and-advertising 3894

eMarketer: Seniors Didn’t Catch the Wave

eMarketer released an article today titled “Few Senior Surfers Sighted.” “Not Internet-addicted?” That’s an interesting perspective. I don’t mean to suggest that seniors are “addicted” to using the Internet, but what this article infers is a bit of a stretch. The first element that piqued my interest is that it’s based on research from the Pew Research Center. Just six months ago, Pew published a pretty comprehensive study, titled Generations Online, indicating exactly the opposite of what eMarketer proposes: Seniors are responsible for the “biggest increase in internet use since 2005…While just over one-fourth (26%) of 70 to 75 year olds were online in 2005, 45% of that age group is currently online.”

What’s more is that eMarketer’s conclusions are based on a study that asked people if they had used the Internet in the past 24 hours, which is hardly an indicator for overall Internet usage and, in my opinion, not a factor that warrants such bold conclusions.

I implore you to take a look at one of our previous posts on Pew’s 2009 Generations Online report. You can also download the full report here.

1 Comment

Top