silver-tsunami 4933

Catering to aging boomers: the future is bright

The success of marketing healthcare products to baby boomers is built around not focusing on aging, according to Patrick Freuler, Founder & CEO of Audicus. In this article, he answers the question: How do you effectively meet the unmet and often unarticulated needs of an older audience that increasingly requires health-related products
without alienating them in the process?