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Call us boomers or pensioners, we’re valuable consumers

Boomer and British consultant Dick Stroud believes that boomers are not all the same. And he advises marketers to keep that in mind when working with this challenging, yet extremely beneficial, market. ‹Just because we share a birthday doesnŒt mean that we have a common set of attitudes, beliefs and emotional drivers that are powerful enough to be of marketing value,ˆ he explains.