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Boomers play major role in changing family dynamics

Baby boomers are no stranger to change, and they’re playing a big role in the evolving family structure in the USA and abroad. Will Paley, Trend Strategist
at JWT, overviews the ad agency’s “Meet The New Family” research study which spotlights the changing nuclear family, silver solo and multigenerational families, statistics, and the role pets play in boomers’ families.