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Boomer Traveler Stats and Data

Adults over 50 now account for up to 80 percent of luxury travel spending in America at over $150 billion a year. On average, older adults will take 4 trips per year and rank travel as their number one leisure activity; boomer women spend nine out of every ten-vacation dollars. This profile highlights the stats and data of the boomer traveler and insights from Immersion Active on tapping into this lucrative market.

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