whitepapers-research 840

Boomer Bookends: Insights Into the Oldest and Youngest Boomers

This study compares the “leading edge” Boomers (those born in 1946) and the “trailing edge” Boomers (those born in 1964). Asking many of the same questions to each group, MMI found that they share many traits and perspectives in common, yet have different attitudes, life experiences, and goals, just as oldest and youngest siblings do in the typical American family. The results point to the mistake that many people make of either looking at the Boomers as one monolithic group or not recognizing the dramatic shift in attitudes and behaviors that took place during this transitional generation.

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