industry-news-events 3024

American Society on Aging’s East Coast Conference on Aging

The American Society on Aging regional Conferences on Aging offer cutting-edge programs and continuing education for professionals who work will older adults. For more than 15 years, ASA’s regional Conferences on Aging have offered:

  • Focused, highly practical training that discusses issues and skills of importance to participants
  • Regional and national experts in the field that bring offer exciting exchange of ideas and perspectives
  • Convenient and cost-effective sessions

This year’s East Coast conference featured Immersion Active partner David Weigelt in a presentation on marketing to baby boomers in the “Web” of social media. Weigelt will explore a developmental approach to marketing, recognize the specific types of social media most popular with baby boomers, and define meaningful online engagement as it relates to older adults.