Marketers can get information about their consumers from a variety of sources: focus groups, market research reports, purchased lists and others. But compiling data from those sources and extracting actionable insights can cost thousands of dollars in both time and hard costs. Immersion Active’s Alzheimer’s Caregiver Profile provides a comprehensive collection of the research, data and insights you need to truly understand your audience and efficiently develop marketing strategies that effectively engage your audience.
The Alzheimer’s Caregiver Profile includes:
- A detailed family caregiver persona—motivations, decision criteria, objections, content preferences and more
- The 5-step buyer’s journey of an Alzheimer’s caregiver including online search behavior
- Alzheimer’s and dementia market research
- Competitive analysis of the keywords driving traffic to top Alzheimer’s product websites
- A recommended marketing plan and budget allocation
- Website and social media considerations
- A 48-slide presentation to share audience insights and marketing recommendations with your team
Purchase the Alzheimer’s Caregiver Profile today to get the research, data and insights you need to achieve deep audience understanding and plan effective marketing strategies in the most cost-effective and time-efficient way possible.