industry-news-events 3050

Aging in America Conference 2014

Aging in America is the annual conference of the American Society on Aging and has long been the largest multidisciplinary conference on aging in the U. S. Celebrating their 60th anniversary this year. ASA continues to explore the best practices and replicable models for serving an aging population.  David will be presenting in a Boot Camp session on Driving Leads and Sales in the Longevity Marketplace. Attendees will learn key strategies for leveraging sales with digital and traditional media; best practice in display advertising, social media, content partnerships and video; and using personalization, consumer data and re-targeting to enhance conversion.