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Advertisers woo aging market

$15 trillion in global buying power by the end of this decade gives baby boomers a lot of clout with advertisers. There are many companies trying to understand this them, but the truth is, baby boomers are not “one size fits all.” Advertisers need to keep up — and hopefully along the way, unravel the mystery of what makes this demographic tick. It’s the only way to get ahead in this competition for boomers.