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A feel-good marketing strategy for elder care professionals

According to research, music helps stimulate communication and memory skills in Alzheimer’s patients. With that in mind, Anthony Cirillo, expert in assisted living for about.com, brings the gift of music to nursing homes through concerts, called Concerts for Caregivers. Not only are the concerts a great tool for helping residents with Alzheimer’s, they’re also a fantastic marketing strategy for elder care professionals.

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