Immersion Active President, David Weigelt will be moderating a panel at this yearÍs 2014 Consumer Electronics Show (CES) Silvers Summit in Las Vegas to discuss the challenge brands are facing in ñCracking the Distribution Codeî. The biggest hurdle for companies producing products for the 50+ market center around messaging, consumer education and channel distribution. Discover the insights that will give your company a leg up in cracking the code and propel your company to new heights.
Panel participants include Ed Keller, CEO of EarQ, Tony Wells, SVP and CMO of The ADT Corporation and Kevin Harrington, Chairman and Founder of As Seen On TV, Inc.
Silvers Summit is the premier conference where technology meets the needs of an aging society. Companies, distributors, journalists, research firms, think tanks, buyers and sellers demonstrate the products and services that will help the Boomers and Beyond consumer maintain their high quality of life and independence. The conference takes place during CES, and features panels, workshops, and interactive demonstrations on products and services ranging from home security, aging with technology and more.