We invite you to learn more about marketing to boomers, seniors and the mature markets.

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How to Market Alternative Health Solutions Online

As boomers age, they’re increasingly searching for innovative healthcare solutions outside the realm of traditional pharmaceutical cures. And, they’re increasingly searching for those solutions online. So, what are the key steps to marketing pain management and alternative health solutions online?

August 10, 2016

Essential Strategies for a Website Redesign for Seniors

Too often a website redesign is undertaken by concentrating on eye-catching graphics or clever taglines, rather than completing a thorough discovery process to define the goals of the company and making sure they align with the desires of users. Let’s take a look at eight strategies to help build the foundation of an effective website redesign.

August 10, 2016

Turning a Web Visit Into an In-Person Visit

If your brand is targeting older adults online and your ultimate goal is to get foot traffic to your “brick and mortar” location, it can sometimes be challenging to turn those website visitors into in-person visits. Here are three ways you can start.

July 20, 2016

The Secret Behind the Best Digital Marketing Strategies

What if we told you that there was an approach to digital marketing that could dramatically improve your results? What if there was a method that could synthesize the vast quantities of data from across your different digital platforms to reach the right customers with the right messages?

July 13, 2016

How Financial Marketers Should Be Using Social Media

About 18 months ago, I attended a conference focused on digital marketing for the financial industries. I expected to hear a lot about segmentation, retargeting, and complex nurturing campaigns. Instead, I was surprised to find that everyone wanted to talk about social media and how to use it within heavily regulated financial marketing campaigns.

June 23, 2016

Building a Facebook Audience That Matters

A Facebook page is so much more than just a page. The term “social network” connotes what you’ve probably already found: Facebook is a great place to build relationships with the people that matter to your company. So, how can you find those people?

June 15, 2016

Why Seniors Hate Your Website

Let’s take a look at a few common reasons that seniors might hate your website. Along the way, we’ll also cover how to correct them, so that you can optimize your website for seniors.

May 24, 2016

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