We invite you to learn more about marketing to boomers, seniors and the mature markets.


4 Lead Quality Secrets for the Senior Market

If you are looking to increase your lead quality, you must take a serious look at your lead generation data. Don’t cut corners when it comes to these three habits of successful senior marketers. 1. Know what you are looking for in a lead The first step to understanding lead quality is to backtrack through […]

November 18, 2015

5 Mistakes of Lead Generation with Mature Consumers

These five mistakes in lead generation with mature consumers are some of the most common among marketers. Each one costs marketers hundreds of potential leads and, consequently, thousands of dollars. Don’t get caught making one of these mistakes! 1. Brands don’t capture existing demand before they spend on lead generation. The first mistake happens simply because […]

November 12, 2015

Impact of Response Times in Sales [stats]

Responding quickly to a lead in the senior market has a greater impact than you might think. These response time statistics will shake up your thinking on just how critical a quick reply really is. Immersion Active Recommends: Develop a process around responding to web leads, with roles and responsibilities. Set up alerts and emails […]

November 5, 2015

3 Wins in Leveraging Data to Map the Senior Consumer Journey

As we talk with clients who are planning to complete a Website redesign, utilize an email marketing automation campaign, or integrate marketing and sales for seniors, we often ask them to take a step back and review the senior customer journey before jumping into their project. This way, they can make sure that their plan […]

October 22, 2015

Predictive Targeting in the Senior Care Continuum

Trying to market to seniors in the healthcare markets requires a keen knowledge of the process a customer goes through in their buying decision. At Immersion Active, we’ve leveraged the senior care continuum to target customers based on predictive analytics. Using this method, we’ve created a real-time system for evaluation and a framework for successful […]

October 15, 2015

Top 3 Places Seniors are Looking for Financial Advice Online

When approaching the senior demographic to market financial services, you have to wrestle with the same truths of marketing that apply to any demographic. One of these truths is that the levels of comprehension and comfort that individual customers have with financial products, information, and issues will vary greatly, even within specific demographics. Some seniors […]

October 8, 2015

Alzheimer’s Caregiver Profile

Marketers can get information about their consumers from a variety of sources: focus groups, market research reports, purchased lists and others. But compiling data from those sources and extracting actionable insights can cost thousands of dollars in both time and hard costs. Immersion Active’s Alzheimer’s Caregiver Profile provides a comprehensive collection of the research, data and insights you need to truly understand your audience and efficiently develop marketing strategies that effectively engage your audience.

October 6, 2015

A Real-World Approach to Boomer and Senior Lead Acquisition

Is developing a marketing approach to reach the mature markets really worth it for your brand or business? Does this seem like a potentially high cost, high effort or high risk exercise? Chances are that if you’re reading this, you already understand that mature consumers are viable – beyond viable – representing the lion’s share […]

September 24, 2015

Bringing Financial Services into the Digital Age

When talking with financial services marketers, we often hear that financial services marketing fails to leverage cutting-edge digital marketing and sales techniques. But let’s face it, compliance and regulatory issues incentivize financial services’ marketing to stick to more traditional tactics and channels. Unfortunately, this environment causes many financial service firms to leave a lot of […]

September 17, 2015

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