We invite you to learn more about marketing to boomers, seniors and the mature markets.


Top 3 Places Seniors are Looking for Financial Advice Online

When approaching the senior demographic to market financial services, you have to wrestle with the same truths of marketing that apply to any demographic. One of these truths is that the levels of comprehension and comfort that individual customers have with financial products, information, and issues will vary greatly, even within specific demographics. Some seniors […]

October 8, 2015

Alzheimer’s Caregiver Profile

Marketers can get information about their consumers from a variety of sources: focus groups, market research reports, purchased lists and others. But compiling data from those sources and extracting actionable insights can cost thousands of dollars in both time and hard costs. Immersion Active’s Alzheimer’s Caregiver Profile provides a comprehensive collection of the research, data and insights you need to truly understand your audience and efficiently develop marketing strategies that effectively engage your audience.

October 6, 2015

A Real-World Approach to Boomer and Senior Lead Acquisition

Is developing a marketing approach to reach the mature markets really worth it for your brand or business? Does this seem like a potentially high cost, high effort or high risk exercise? Chances are that if you’re reading this, you already understand that mature consumers are viable – beyond viable – representing the lion’s share […]

September 24, 2015

Bringing Financial Services into the Digital Age

When talking with financial services marketers, we often hear that financial services marketing fails to leverage cutting-edge digital marketing and sales techniques. But let’s face it, compliance and regulatory issues incentivize financial services’ marketing to stick to more traditional tactics and channels. Unfortunately, this environment causes many financial service firms to leave a lot of […]

September 17, 2015

The Secret to Supercharging Your Marketing to Older Consumers: PART 1

What I am about to tell you is not so much the secret to marketing to older consumers as it is a huge opportunity. It’s a timeless struggle—some liken it to the eternal battle between good and evil, light versus dark, Jedi versus Sith, beer versus wine…well, you get the picture. I’m talking about marketing […]

April 20, 2015

Top 7 Online Marketing Channels for Mature Consumers in 2015

The Internet has drastically changed the way in which information is shared, and has had a profound impact on marketing to mature consumers. Older adults are deeply engaged with interactive media, making online marketing channels a powerful method to connect with these consumers. Learn which channels are most effective in this latest white paper from Immersion Active.

April 12, 2015

Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

April 9, 2015

50+ Facts and Fiction: Size, Wealth and Spending of 50+ Consumers

There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50. With Gen X coming into the mix, the size, wealth and spending of mature consumers changes the landscape of the digital world we live in. Here is a select list of stats and data surrounding adults 50+, baby boomers and seniors.

March 9, 2015

Why Aging In Place Matters

Aging in Place is the desire for seniors to remain in their own homes for as long as possible, even as health care needs increase. Senior Housing communities face business, financial and legal difficulties nationwide. Communities that do not create strategies that are aligned with new emerging realities will miss opportunities for growth and could be at risk of irreversible decline.

June 11, 2014

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