We invite you to learn more about marketing to boomers, seniors and the mature markets.


Why Golf-Course Communities Really Sell

think it’s pretty safe to assume that most buyers purchase a home in a golf community for the courses and the clubhouse, right? But what is it that makes them want those things at all? And why do they choose one community over another? Let’s peel back the onion a little and take a little […]

August 7, 2017

Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

5 Secrets to Selling to Boomers and Seniors

Most Boomers and seniors have the means to buy what they’d like, especially if they feel as though the marketing for certain products is geared towards them. In fact, 70 percent of the disposable income in the U.S. is controlled by Boomers. As Boomers become increasingly social media-savvy, they’ll be able to put their money […]

June 19, 2017

Kathi Scharf Interviewed on The Entrepreneur’s Network Radio Podcast

Our own Kathi Scharf was interviewed on The Entrepreneur’s Network Radio Podcast. The discussion, facilitated by host Richard Anthony, ranged from reflection on common baby boomer myths to the future of entrepreneurship in the older consumer space. Listen to the full interview above, and learn more about The Entrepreneur’s Network Radio Podcast here.

May 12, 2017

Biggest Mistake in Social Media Strategies for Baby Boomers Revealed

As far as you know, you’ve done everything right in setting up your company’s social media strategy for Baby Boomers. You have a plan to reach them, you’ve set up your posts, you have the links … everything should be ready to go. So, you unleash your social media strategy for Baby Boomers on the […]

May 12, 2017

How Best to Respond to Boomer Comments on Social Media

We’ve discussed the myth of Boomers not using social media. Since Boomers are becoming more active on Facebook, Twitter, etc., it’s important to know they’re also using the opportunity to reach out to companies like yours. That means you need to know how to respond to Baby Boomers comments on social media. Sometimes their comments […]

May 12, 2017

Why Isn’t Business Preparing More for the Future of Aging?

AARP estimates that Americans over 50 now spend $7.1 trillion annually and, as their numbers grow, that figure will more than double, to $15 trillion by 2020. So why aren’t American businesses preparing better for the future of aging?

May 10, 2017

Older Adults’ World Expands Via Facebook

Today, the interest in Facebook continues to surge among older adults, but a new factor is driving the numbers: a discovery of connecting with old friends and classmates.

May 10, 2017

Does Your Website Reflect Your Luxury Community?

Everyone needs a home, but how can we predict what will attract buyers? What features or amenities should we highlight when trying to connect with buyers looking for a luxury home? It’s common sense that buyers (regardless of age or economic class) are looking for basics such as a quality home that won’t leak in […]

May 3, 2017

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