News & Events

Online Boomer and Senior Marketing Agency Ramps up Staffing To Meet Expanding Client List

FREDERICK, MD July 15, 2010 — Immersion Active (, the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced a promotion along with the hiring of three new employees.

David Weigelt, Partner at Immersion Active said, ñWeÍve brought on several new clients this year in addition to seeing a nice increase in work from our existing clients. While itÍs not our goal to be a big agency, it is our job to make sure we have the resources to deliver at the high level of service that got us here.î He added, ñItÍs been a great time to find new talent. We feel very fortunate to have found such high caliber people.

Caroline Nash, an Immersion Active employee since January 2008 has been promoted to Email Marketing Manager. Working in conjunction with Immersion ActiveÍs Strategy, Analytics and Creative teams, Caroline drives email initiatives by providing strategy, execution, testing and tracking. With a background in SaaS, training and project management, Caroline offers experience with a variety of enterprise email platforms. In working with Immersion Active clients she plays an integral role in campaign planning, asset trafficking, content plans as well as providing suggestions for segmentation, cadence and other best practices. Caroline has a Bachelors degree in Business Administration from the University of Mississippi and resides in Frederick, MD, with her son. When sheÍs not shepherding email campaigns, Caroline exercises her creativity by making jewelry and cooking.

Ross Hollebon joins Immersion Active as a Senior Web Producer/Solutions Architect. RossÍs responsibilities include transforming campaign strategies into tangible projects. In shaping those projects, he defines the information architecture and other documentation, such as site maps and requirements documents. Prior to joining Immersion Active, Ross worked as an account strategist at Digitaria Interactive in San Diego, CA. A graduate of McDaniel College with a Bachelor of Arts in Communication, Ross also spent 12 years with the National Football League doing digital video and new media marketing. Ross was previously a client of Immersion Active during his time with the Baltimore Ravens and recently moved back to Ellicott City, MD, with his new wife. Ross remains a big sports fan and maintains a popular blog on sports business, the fan experience and his favorite teams.

Jean Radish was hired by Immersion Active as a Senior Project Manager. She is responsible for overseeing the management of clients’ projects including schedules, budgets, deliverables, resource allocation, and overall quality assurance. Before coming to Immersion Active, Jean was a project manager with TruPresence, a national online marketing firm in Baltimore, MD. She has a Bachelors degree in Business Management from the University of Phoenix and is a certified PMP (Project Management Professional). Jean resides in Hagerstown, MD, with her two dogs.

Lisa Young has been brought on as a Web Marketing Project Coordinator responsible for managing the day-to-day operational aspects of projects. She coordinates projects with clients and internal staff, assists with oversight of deliverables, and tracks schedules and budgets.  Prior to joining Immersion Active Lisa was a marketing associate at Healthy Directions, where she managed health-related Internet marketing projects targeted at adults over the age of 50. She is a graduate of West Virginia University with a Bachelors degree in Journalism and resides in Germantown, MD. Lisa is newly married to her college sweetheart Paul and enjoys doting over their Pembroke Welsh Corgi.

About Immersion Active
Immersion Active is the Internet marketing agency for the 50-plus markets. Founded in 1998, the agency helps brands leverage digital media in forming profitable relationships with boomers and seniors online. Immersion Active has been the recipient of over 100 regional, national and international awards for its work in interactive design and marketing. Clients include AARP, Del Webb and Home Instead Senior Care. In 2009, Immersion Active’s founders published Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement. For more information, visit