(Frederick, Md.) July 31, 2019 – Immersion Active, a leading marketing solutions agency specializing in connecting consumers with brands that bring value to their lives, has won a Bronze award from the 2019 Summit Creative Award. It received this award in the Consumer Website category for its Penn National website redesign. Penn National is an active living community located in south central Pennsylvania. The Summit Creative Award recognizes creative excellence in companies and individuals with billing under $30 million and includes all media and industries.
Immersion Active helped Penn National's website better resonate with its target audience, 55+ home buyers living in the Greater Washington D.C. and Philadelphia areas, by redesigning it to embody all the community has to offer, including its different neighborhoods and a variety of activities and amenities. To focus on the user experience, Immersion Active restructured the top navigation so visitors can easily find information, as well as featured high-quality photography and video to immerse visitors in the community's culture and lifestyle so they can better envision living at Penn National. In addition, the company made the site mobile friendly to ensure potential customers have a quality experience when visiting the site on mobile devices. Following the redesigned website's launch in June 2018, the number of page views skyrocketed by 94.22%.
"When visiting a website, the user experience is extremely important in making a positive first impression to potential customers," said Joe Ford, president and senior digital strategist at Immersion Active. "Winning this award is another accolade for the great work our team has accomplished for Penn National."
The Summit Creative Award is an international award offering a unique opportunity for companies like Immersion Active to showcase their talents alongside similarly positioned firms and to have their work judged by experts in the advertising field.