News & Events

Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group

(Frederick, MD) February 13, 2019 – Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that bring value to their lives, has acquired Atlanta-based marketing agency Gilbert & Sheppard Group. With a strong footprint in the residential housing industry, Gilbert & Sheppard Group's work includes partnerships with builders and developers of active adult, master-planned, and senior living communities. Immersion Active's digital marketing solutions combined with Gilbert & Sheppard's specialties in strategic planning and creative solutions will now offer clients complete end-to-end marketing services.

"Immersion Active and Gilbert & Sheppard Group have collaborated for over two years and have delivered award-winning content and campaigns for builders and developers," said Joe Ford, President at Immersion Active. "This opportunity to bring our teams and expertise together creates a comprehensive solution for our clients under one roof."

Gilbert & Sheppard Group is led by real estate marketing and advertising industry veteran Betsy Sheppard and award-winning creative director Kerrie Gilbert. As part of Immersion Active's Property Development Solutions team, Sheppard is now the Director of Strategy and Gilbert is the Director of Brand.

Sheppard has held leadership positions in the residential housing industry including serving on the NAHB 55+ Housing Council's Board of Trustees and the NAHB Professional Women in Building (PWB) Board of Directors. She is currently serving as the NAHB 55+ Housing Council's Membership Chair and is the incoming Vice Chair of PWB. Sheppard is also very active in the Atlanta 55+ Housing Council and is a founding member of the Atlanta PWB. She has been recognized as the NAHB 55+ Housing Industry Council Associate of the Year, the Atlanta HBA 55+ Housing Council Chair of the Year, and the Atlanta HBA Associate Member of the Year.

Gilbert has more than 20 years of creative insight into the motives and attitudes of mature audiences. As Creative Director for Gilbert & Sheppard Group, Gilbert led her team to produce work that has been recognized with more than 100 housing industry marketing awards. Gilbert is also an active member of the Atlanta HBA's 55+ Housing Council, and both the NAHB and Atlanta HBA's Professional Women in Building Councils.

"We are very excited about Gilbert & Sheppard Group's merger with Immersion Active," said Jim Chapman, founder, and president of Jim Chapman Communities, a builder/developer in the Atlanta area and long-time Gilbert & Sheppard client. "Their combined expertise is unparalleled in the housing industry. This has created one of the most knowledgeable and experienced marketing firms in the country, specializing in the 50+ and senior markets."

For more information on Gilbert & Sheppard Group visit

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