News & Events

IBS 2019 Recap

(Carla VanHorn presenting during IBS 2019)

In February, Immersion Active had the opportunity to attend NAHB's annual International Builders show which took place in Las Vegas, Nevada.

The three-day event was held from February 19th to the 21st and was filled with thousands (over 70k) of energized attendees ready to learn from industry experts and explore the expo filled with exciting new home technology products.

Although the show may have officially begun on Tuesday the 19th, some of our team members arrived Sunday, as this launched two days of NAHB board, council, and committee meetings.

We are active in the Professional Women in Building Council, where Betsy Sheppard serves as 2019 Council Vice Chair and Board of Trustee Member, and the 55+ Housing Council as members of the Membership, Editorial and Research sub-committees.

Representing Immersion Active at the event were seven team members that presented during the week on best practices in marketing for the home industry.

The week also included time for celebration. Tuesday night during IBS week the 55+ Housing Awards ceremony took place. We shared a toast with our clients Noble's Pond, The Springs of Mill Lakes and Jim Chapman Communities who all won 55+ Housing Awards in various categories with projects we contributed to.

Additionally, our very own Betsy Sheppard was recognized during the week as NAHB's Professional Women in Building, Woman of the Year!

(Betsy Sheppard, receiving her award)

We left IBS 2019 excited and well-informed with what's to come in the housing industry this year. We're already counting down the days until next year (292 days!).

Below is a complete list of our IBS presentations and our awards. If you weren't able to attend our live presentations, but would still like copies of the slides, contact Karen at or 240-651-5204..See you at IBS 2020!

Immersion Active Presentations

Ratings & Reviews: Best Practices for Managing Your Brand's Online Reputation
Michelle Kershner

Where Do 55+ Homebuyers Search for Information Online
Kathi Scharf

Leveraging Video in Your Social Media Strategy
Lisa McElwain

A Picture's Worth a Thousand Words: Using Instagram to Sell Homes
Carla VanHorn

The Modern Day Lead Follow-Up Formula
Stephanie Smith

Sweet Home Alabama: A Case Study in Creating a Thriving 55+ New Home Neighborhood
Kerrie Gilbert

Next Generation Management: Establishing a Succession Plan that Works
Betsy Sheppard

Anatomy of a 55+ Relaunch Integrated Marketing & Social Media Plan
Kerrie Gilbert

55+ Housing Marketing Awards

Noble's Pond
Best 55+ Sales/Marketing Event - Silver Winner

Best 55+ Online Marketing Campaign - Silver Winner

Best 55+ Direct Mail Piece or Campaign - Gold Winner

The Springs of Mill Lakes
Best 55+ Online Marketing Campaign - Gold Winner

Jim Chapman Communities
Best 55+ Attached Home Over 1,700 SQ.FT. - Silver Winner

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