News & Events

recent news & events

The Silver Industry Conference & Exhibition

The 2008 Silver Industry Conference & Exhibition (SICEX) is aimed at stimulating business interest to harness the economic opportunities of an aging Asia by focusing on four key areas: Healthcare and wellness; travel and leisure; finance; and technology. The conference and exposition will be a convergence of professionals, business leaders, policy-makers, academia, social sector practitioners […]

January 10, 2008

Immersion Active invited to be a founding member of the International Mature Marketing Network

Immersion Active, the only Internet marketing agency in the United States focused solely on the mature markets, has been invited to be a founding member of the International Mature Marketing Network (IMMN), the only global association to champion marketing to 40-plus consumers.  "It seemed only natural to become involved in this organization," David Weigelt, Immersion […]

August 15, 2007

Immersion Active launches ‘Carol’s Web: A Digital Boomer’s Experience’

Immersion Active, the only Internet marketing agency for the mature markets in the United States, made ‘Carol’s Web: A Digital Boomer’s Experience’ open to the public June 1, 2007. ‘Carol’s Web’ is a flash-based interactive program that simulates a typical online transaction through the eyes of an adult aged 50-plus. It presents a fictional baby […]

June 12, 2007

Immersion Active announces Internet marketing grant for nonprofit organizations

Immersion Active, the only Internet marketing agency in the U.S. focused on the 50-plus markets, has established the first Internet marketing grant for nonprofit organizations targeting mature consumers. "This grant creates a great opportunity for a nonprofit to connect with mature consumers, who make up the Internet’s largest and fastest growing constituency, online," David Weigelt, […]

April 9, 2007

Immersion Active honored with Best of Show and Judge’s Award at 2007 ADDY Awards

Websites and interactive marketing projects catering to the user preferences of older adults dominated the 2007 ADDY Awards February 26. Immersion Active, the only Internet marketing firm in the United States focused on the mature markets, won the coveted Best of Show honor and one of four Judge’s Awards. “Mature consumers are the Web’s largest […]

April 4, 2007

Immersion Active partner David Weigelt to speak at Boomers 2.0 „ the 6th Annual Beyond the Numbers Boomer Marketing Summit „ in Las Vegas

When Beyond the Numbers announced that this year’s conference, titled Boomers 2.0, would address the impact of digital media on baby boomer consumers; it was only logical that Immersion Active would be a fit. As the only Internet marketing agency in the United States focused solely on the mature markets, Immersion Active knows a thing […]

February 23, 2007

Immersion Active hosts Google expert

What are web analytics and why do they matter? What are businesses supposed to do with this information once they have it? And most importantly, how do web analytics help convert prospects to purchasers? On Wednesday, September 27, 2006 Internet marketing agency Immersion Active will get these questions answered by Google’s own Aubrey Sabala from […]

September 30, 2006

Immersion Active wins Mature Media Award

Having earned more than 70 awards for their work over the last 10 years, local internet marketing agency Immersion Active has scored again with a Gold Award from the 2006 World Wide Web Mature Media Awards. In collaboration with Love & Company (www.loveandcompany.com), a local senior living research, assessment and marketing planning firm, Immersion Active’s […]

September 20, 2006

Designer Lisa Burroughs joins Immersion Active

Immersion Active, an Internet marketing firm specializing in the 50-Plus market, recently added designer Lisa Burroughs to its staff.  Ms. Burroughs is an award-winning designer and graduate of the Maryland Institute College of Art (MICA) in Baltimore, one of the nation’s top visual arts and design schools.  After receiving her BFA in 2003, she worked […]

June 27, 2006
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