News & Events

recent news & events

Immersion Active Hires Interactive Art Director to Accomodate Expanding Scope of Projects

October 24, 2013 – Immersion Active is excited to announce the newest addition to its award-winning interactive design firm to accommodate the expanding scope of projects and growing number of ongoing accounts. As the leading Internet marketing agency focused solely on 50+ consumers, we take a special pride in our commitment to helping older adults […]

October 25, 2013

Immersion Active Brings Insights to Senior Consumer Technology at 2013 CES Silvers Summit

On Jan. 8, Immersion Active President David Weigelt moderated a panel discussion at the Consumer Electronics Show (CES) Silvers Summit in Las Vegas. The panel discussion, titled “Groundbreaking Tech: Staying Safe, Social, Mobile and Medicated,î highlighted how inventive devices offer crucial assistance when older adults need it most. Panel speakers included Fred Allegrezza, CEO, Telikin; […]

January 15, 2013

Immersion Active Wins Best of Show Award in 2012 National Mature Media Awards Program

Immersion Active, the internet marketing agency focused on marketing to baby boomer and seniors online, has won top honors with the 21st Annual National Mature Media Awards for their work with Home Instead Senior Care creating Help for AlzheimerÍs Families Facebook Page.. Immersion Active (, the only internet marketing agency focused solely on marketing to […]

August 27, 2012

Boomer Marketing Firms Collaborate To Offer Product Innovation as a Service _ Collaboration Promises to Inject Entrepreneurial Thinking into Established Corporations

While it is uniquely consultative among the services offered, it shares a common thrust: help organizations and companies better serve the 50-plus marketplace. Frederick, MD (January 26, 2012) _ Immersion Active and 50+ consulting group Beyond Age have collaborated to launch a new service that enables large companies to provide innovative products and services for […]

January 30, 2012

Reverse Review Feature by Immersion ActiveÍs Kathi Scharf Helps Mortgage Industry Connect with Mature Consumers

Immersion Active’s own Kathi Scharf, Director of Strategic Solutions, was published in the October issue of The Reverse Review magazine. Her front-cover feature article, Family Influence: Connecting with family caregivers to connect with seniors, describes how Immersion’s Developmental Relationship Marketing philosophy could play out for companies in the reverse mortgage industry and provides professionals with […]

October 10, 2011

New website gathers best tools for reaching 50+

Immersion Active has announced, a new website for reaching boomer and seniors online. It presents performance-based marketing and research tools from a number of companies in one place. Immersion Active Director of Product Development, Michael Utley, announced the new website at the Digital East Internet marketing conference, saying “We obsess about two things – […]

October 3, 2011

Immersion Active Storms Digital East

Immersion Active’s whole team will join hundreds of web marketing professionals for the second annual Digital East conference in Tysons Corner, Virginia. The conference, which runs from September 28 to 29, provides the opportunity to hear from dozens of industry thought leaders and innovators about the latest opportunities, trends, strategies and best practices in web […]

September 27, 2011

Immersion Active launches campaign to help relieve Boomer back, knee, elbow, foot and wrist pain

Immersion Active announces its most recent campaign launch with BioElectronics, the drug-free medical device manufacturer working to change the way people heal around the world. Its ActiPatch brand, the focus of Immersion’s 50-Plus Online Sales Campaign, provides safe and effective healing to back, knee, elbow, foot and wrist areas. The ActiPatch’s miniaturized technology allows for […]

June 27, 2011

Immersion ActiveÍs David Weigelt discusses marketing to boomers and seniors on Generation Reinvention Radio Show

Immersion Active President, David Weigelt, discusses MOE (Meaningful Online Engagement) on PWRN’s radio show, Generation Reinvention. In the 1-hour interview, show host Brent Green asks David questions about developmental relationship marketing, meaningful online engagement and the future of marketing to boomers and seniors online. To listen to an archive of the broadcast, visit PWRN Radio […]

June 9, 2011

Immersion Active’s David Weigelt shares thoughts on Good Business radio show

March 8, 2010 — Immersion Active President, David Weigelt, shared his thoughts on Unity BroadcastingÍs radio program, Good Business. In the 40-minute interview, Dr. Charlotte Shelton, Jim Blake, and David covered a range of topics — from marketing to baby boomers (without disenfranchising younger audiences) to Immersion ActiveÍs unique take on corporate culture and running […]

March 8, 2011