News & Events

recent news & events

David Weigelt Returning to CES Silvers Summit for Second Year

On January 7th, Immersion Active President, David Weigelt will be moderating a panel at this yearÍs 2014 Consumer Electronics Show (CES) Silvers Summit in Las Vegas to discuss the challenge brands are facing in ñCracking the Distribution Code. The biggest hurdle for companies producing products for the 50+ market center around messaging, consumer education and […]

December 13, 2013

Special Holiday Outreach Fulfills Senior’s Wish

Each year, Immersion Active’s client Home Instead Senior Care sponsors Be A Santa to a Senior, a gift donation program to spread holiday cheer to lonely or financially challenged seniors. The seniors’ gift requests typically include things like clothing, toiletry items, books or music, or favorite foods. This year, a local senior named Ed has […]

December 6, 2013

Immersion Active Client Wins Gold for Social Engagement Campaign

Immersion Active client, Home Instead Senior Care, won top honors at the 8th Annual WOMMY Awards for their valuable work with family caregivers of those suffering with Alzheimer’s and other dementias. Immersion Active, the only internet marketing agency focused solely on marketing to baby boomers and seniors online, attended the awards ceremony last week in […]

December 6, 2013

Immersion Active Hires Interactive Art Director to Accomodate Expanding Scope of Projects

October 24, 2013 – Immersion Active is excited to announce the newest addition to its award-winning interactive design firm to accommodate the expanding scope of projects and growing number of ongoing accounts. As the leading Internet marketing agency focused solely on 50+ consumers, we take a special pride in our commitment to helping older adults […]

October 25, 2013

Immersion Active Brings Insights to Senior Consumer Technology at 2013 CES Silvers Summit

On Jan. 8, Immersion Active President David Weigelt moderated a panel discussion at the Consumer Electronics Show (CES) Silvers Summit in Las Vegas. The panel discussion, titled “Groundbreaking Tech: Staying Safe, Social, Mobile and Medicated,î highlighted how inventive devices offer crucial assistance when older adults need it most. Panel speakers included Fred Allegrezza, CEO, Telikin; […]

January 15, 2013

Immersion Active Wins Best of Show Award in 2012 National Mature Media Awards Program

Immersion Active, the internet marketing agency focused on marketing to baby boomer and seniors online, has won top honors with the 21st Annual National Mature Media Awards for their work with Home Instead Senior Care creating Help for AlzheimerÍs Families Facebook Page.. Immersion Active (, the only internet marketing agency focused solely on marketing to […]

August 27, 2012

Boomer Marketing Firms Collaborate To Offer Product Innovation as a Service _ Collaboration Promises to Inject Entrepreneurial Thinking into Established Corporations

While it is uniquely consultative among the services offered, it shares a common thrust: help organizations and companies better serve the 50-plus marketplace. Frederick, MD (January 26, 2012) _ Immersion Active and 50+ consulting group Beyond Age have collaborated to launch a new service that enables large companies to provide innovative products and services for […]

January 30, 2012

Reverse Review Feature by Immersion ActiveÍs Kathi Scharf Helps Mortgage Industry Connect with Mature Consumers

Immersion Active’s own Kathi Scharf, Director of Strategic Solutions, was published in the October issue of The Reverse Review magazine. Her front-cover feature article, Family Influence: Connecting with family caregivers to connect with seniors, describes how Immersion’s Developmental Relationship Marketing philosophy could play out for companies in the reverse mortgage industry and provides professionals with […]

October 10, 2011

New website gathers best tools for reaching 50+

Immersion Active has announced, a new website for reaching boomer and seniors online. It presents performance-based marketing and research tools from a number of companies in one place. Immersion Active Director of Product Development, Michael Utley, announced the new website at the Digital East Internet marketing conference, saying “We obsess about two things – […]

October 3, 2011

Immersion Active Storms Digital East

Immersion Active’s whole team will join hundreds of web marketing professionals for the second annual Digital East conference in Tysons Corner, Virginia. The conference, which runs from September 28 to 29, provides the opportunity to hear from dozens of industry thought leaders and innovators about the latest opportunities, trends, strategies and best practices in web […]

September 27, 2011