News & Events

recent news & events

Immersion Active’s Mobile App Wins Silver Medal at the Web Health Awards

June 16, 2014 – Immersion Active (, the digital agency for the mature markets, received a silver medal in the Winter/Spring 2014 Web Health Awards. The Health Information Resource Center (SM) (HIRC), a 20-year-old clearinghouse for professionals who work in consumer health fields, organizes the awards program. The Web Health Awards | Mobile specifically recognizes […]

June 16, 2014

Immersion Active President is Featured Speaker at WOMMA Virtual Event

On March 24th, Immersion Active President, David Weigelt was a featured speaker at LEARN: The Integrated Agency & Brand Marketer Summit virtual event. This one-day event held by the Word of Mouth Marketing Association (WOMMA) and the Online Marketing Institute (OMI) featured multiple sessions on word of mouth and social media. David’s presentation, Engaging Boomers […]

May 29, 2014

David Weigelt Returning to CES Silvers Summit for Second Year

On January 7th, Immersion Active President, David Weigelt will be moderating a panel at this yearÍs 2014 Consumer Electronics Show (CES) Silvers Summit in Las Vegas to discuss the challenge brands are facing in ñCracking the Distribution Code. The biggest hurdle for companies producing products for the 50+ market center around messaging, consumer education and […]

December 13, 2013

Special Holiday Outreach Fulfills Senior’s Wish

Each year, Immersion Active’s client Home Instead Senior Care sponsors Be A Santa to a Senior, a gift donation program to spread holiday cheer to lonely or financially challenged seniors. The seniors’ gift requests typically include things like clothing, toiletry items, books or music, or favorite foods. This year, a local senior named Ed has […]

December 6, 2013

Immersion Active Client Wins Gold for Social Engagement Campaign

Immersion Active client, Home Instead Senior Care, won top honors at the 8th Annual WOMMY Awards for their valuable work with family caregivers of those suffering with Alzheimer’s and other dementias. Immersion Active, the only internet marketing agency focused solely on marketing to baby boomers and seniors online, attended the awards ceremony last week in […]

December 6, 2013

Immersion Active Hires Interactive Art Director to Accomodate Expanding Scope of Projects

October 24, 2013 – Immersion Active is excited to announce the newest addition to its award-winning interactive design firm to accommodate the expanding scope of projects and growing number of ongoing accounts. As the leading Internet marketing agency focused solely on 50+ consumers, we take a special pride in our commitment to helping older adults […]

October 25, 2013

Immersion Active Brings Insights to Senior Consumer Technology at 2013 CES Silvers Summit

On Jan. 8, Immersion Active President David Weigelt moderated a panel discussion at the Consumer Electronics Show (CES) Silvers Summit in Las Vegas. The panel discussion, titled “Groundbreaking Tech: Staying Safe, Social, Mobile and Medicated,î highlighted how inventive devices offer crucial assistance when older adults need it most. Panel speakers included Fred Allegrezza, CEO, Telikin; […]

January 15, 2013

Immersion Active Wins Best of Show Award in 2012 National Mature Media Awards Program

Immersion Active, the internet marketing agency focused on marketing to baby boomer and seniors online, has won top honors with the 21st Annual National Mature Media Awards for their work with Home Instead Senior Care creating Help for AlzheimerÍs Families Facebook Page.. Immersion Active (, the only internet marketing agency focused solely on marketing to […]

August 27, 2012

Boomer Marketing Firms Collaborate To Offer Product Innovation as a Service _ Collaboration Promises to Inject Entrepreneurial Thinking into Established Corporations

While it is uniquely consultative among the services offered, it shares a common thrust: help organizations and companies better serve the 50-plus marketplace. Frederick, MD (January 26, 2012) _ Immersion Active and 50+ consulting group Beyond Age have collaborated to launch a new service that enables large companies to provide innovative products and services for […]

January 30, 2012

Reverse Review Feature by Immersion ActiveÍs Kathi Scharf Helps Mortgage Industry Connect with Mature Consumers

Immersion Active’s own Kathi Scharf, Director of Strategic Solutions, was published in the October issue of The Reverse Review magazine. Her front-cover feature article, Family Influence: Connecting with family caregivers to connect with seniors, describes how Immersion’s Developmental Relationship Marketing philosophy could play out for companies in the reverse mortgage industry and provides professionals with […]

October 10, 2011