News & Events

recent news & events

Advertising to Baby Boomers through Social Media: 55+ Housing Edition

Earlier this month, Kathi Scharf and I presented at the International Business Show in Orlando, FL. As a part of the 55+ Housing track, I presented on how to leverage social media to market to 55+ consumers. I focused on how older adults use social media and how to create ad campaigns to better connect […]

January 25, 2018

Immersion Team Trades Laptops for Ladles

After hours last Thursday, Immersion Active employees traded in their laptops for ladles as they joined colleagues at New North to serve meals at the Frederick Community Action Agency’s Soup Kitchen. The program provides daily hot, nutritious dinners to anyone in need, and is heavily reliant on volunteers to carry out this mission.

September 12, 2017

Immersion Active Releases New Alzheimer’s Caregiver Product

Immersion Active has released it’s new Alzheimer’s Caregiver Profile, an in-depth look at who buys Alzheimer’s products and how to market to them. This profile, which is available for a limited time for $1199, provides a comprehensive collection of research, data and insights marketers need to achieve deep understanding and plan effective marketing strategies…without spending a lot of time and money.

October 7, 2015

Immersion Active Invited to Share Digital Marketing Expertise at SMASH Conference

Immersion Active, a digital marketing agency focused solely on helping companies market to boomers and seniors online, will share it’s digital expertise in two conference sessions at the 2015 SMASH: Senior Care Marketing & Sales Summit. SMASH is the leading conference for sales and marketing strategists across the senior care industry. Immersion Active President David […]

September 24, 2015

Immersion Active 2015 Mature Market Marketing Leadership Survey Winners Announced

In March and April 2015, Immersion Active conducted the 2015 Mature Market – Marketing Leadership Survey to identify where brands are realizing success and are being challenged in marketing and selling to older consumers online. Participants in the survey were asked specific questions around their digital marketing priorities and their needs and frustrations when engaging […]

May 18, 2015

Immersion Active Speaks at What’s Next Boomer Business Summit

Immersion Active (@ImmersionActive), the integrated marketing and sales company for the mature markets (50+ population), is thrilled to be a Gold Sponsor at the What’s Next Boomer Business Summit on March 26th at the Hyatt Regency Chicago. This year’s Summit is centered on the theme of, “Collaborating in the Longevity Marketplace”. Immersion Active’s Chief Engagement […]

March 17, 2015

Immersion Active Team Raises $1,200 for 2014 Walk to End Alzheimer’s

Immersion Active (, the digital agency for the mature markets, joined more than 100 teams this year in the Walk to End Alzheimer’s. On Sunday, October 19, employees of Immersion Active joined hundreds in the Frederick, MD community to honor those living with and those who have lost loved oneÍs from AlzheimerÍs. Immersion Active matched […]

November 10, 2014

Immersion Active Offering Free iPad Workshop for Adults 50-Plus

Learn how to fully utilize two of the iPad’s most popular apps: Safari and Facebook. Immersion Active, in collaboration with Generation Connect, is offering a free iPad workshop for adults age 50 and up with basic iPad skills. The event will take place at their Frederick, MD office on Friday, November 7, 2014 from 9am […]

October 6, 2014

Immersion Active Wins Three National Mature Media Awards. 50+ Marketing.

September, 2014 – Immersion Active (, the digital agency focused solely on marketing to baby boomers and seniors online (50+ marketplace), won several honors with the 2014 National Mature Media Awards. The program recognizes the nationÍs finest in marketing, communications, educational materials and programs designed and produced for older adults. Immersion Active was recognized across […]

September 29, 2014

Immersion Active Wins Silver for Email Strategy in 2014 Content Marketing Awards

Immersion Active (, the digital agency for the mature markets, received a silver medal in the 2014 Content Marketing Awards(SM) for the best email driven content program in the strategy category. Immersion Active (, the digital agency for the mature markets (50+ marketplace0, received a silver medal in the 2014 Content Marketing Awards presented by […]

September 3, 2014