News & Events

recent news & events

Immersion Active Celebrates 20th Anniversary

(Frederick, MD) August 1, 2018 – Immersion Active, the leading digital solutions agency specializing in connecting consumers with brands that bring value to their lives, is turning 20 today. For two decades, Immersion Active’s digital marketing campaigns have successfully supported the sales strategies of clients spanning retirement communities/builders, consumer healthcare products and services, and more. […]

August 1, 2018

Immersion Active Named a 2018 Frederick County Best Places to Work

(Frederick, MD) July 30, 2018 – Immersion Active, the leading digital solutions agency specializing in connecting consumers with brands that bring value to their lives, was honored by the 2018 Frederick County Best Places to Work campaign. One of five local companies to gain this prestigious title, Immersion Active was recognized in the Small-Medium category for […]

July 30, 2018

Webinar: Engaging Homebuyers Through Social Media Marketing

Mark your calendar for Immersion Active's next webinar. On Thursday, June 14th join Lisa McElwain and Carla VanHorn as they discuss how social media plays an essential role in successful online marketing strategies for homebuyers. Highly engaged consumers expect your community's social media to provide insights they won't find on a website.…

Date & Location:

Mark your calendar for Immersion Active’s next webinar. On Thursday, June 14th join Lisa McElwain and Carla VanHorn as they discuss how social media plays an essential role in successful online marketing strategies for homebuyers. Highly engaged consumers expect your community’s social media to provide insights they won’t find on a website. Social media provides some of […]

Immersion Active Welcomes New Team Members

Immersion Active is growing! This month the company welcomed three new team members.  Take a minute to meet each one by reading their introduction spotlights below. We’re happy to have Lane, Travis, and Annie join the Immersion Active family!           Lane Gregory      Senior Digital Marketing          […]

May 11, 2018

Why Aging-In-Place Remodelers Need to Connect with Family Caregivers

Over 44 million Americans provide care for senior loved ones each year and 66% of those family caregivers say they have a significant impact on that senior’s purchasing behavior. Whether you’re selling walk-in tubs, barrier-free showers, ramps, chair lifts, kitchens, flooring, additions, or other aging-in-place mods, understanding the role the family caregiver plays in that purchasing decision can mean the […]

March 28, 2018

Lisa McElwain and Kathi Scharf speak at NAHB’s International Builders Show

Orlando, January 9-11, 2018 Immersion Active team members tackled some of the hottest topics in property development and remodeling January 9-11, 2018 at the NAHB International Builders Show (IBS) in Orlando, Florida. Lisa McElwain, Paid Media Group Lead for Immersion, helped property developers targeting older adults learn more about social…

Date & Location:

Orlando, January 9-11, 2018 Immersion Active team members tackled some of the hottest topics in property development and remodeling January 9-11, 2018 at the NAHB International Builders Show (IBS) in Orlando, Florida. Lisa McElwain, Paid Media Group Lead for Immersion, helped property developers targeting older adults learn more about social media and how to build […]

Advertising to Baby Boomers through Social Media: 55+ Housing Edition

Earlier this month, Kathi Scharf and I presented at the International Business Show in Orlando, FL. As a part of the 55+ Housing track, I presented on how to leverage social media to market to 55+ consumers. I focused on how older adults use social media and how to create ad campaigns to better connect […]

January 25, 2018

Immersion Team Trades Laptops for Ladles

After hours last Thursday, Immersion Active employees traded in their laptops for ladles as they joined colleagues at New North to serve meals at the Frederick Community Action Agency’s Soup Kitchen. The program provides daily hot, nutritious dinners to anyone in need, and is heavily reliant on volunteers to carry out this mission.

September 12, 2017

Immersion Active Releases New Alzheimer’s Caregiver Product

Immersion Active has released it’s new Alzheimer’s Caregiver Profile, an in-depth look at who buys Alzheimer’s products and how to market to them. This profile, which is available for a limited time for $1199, provides a comprehensive collection of research, data and insights marketers need to achieve deep understanding and plan effective marketing strategies…without spending a lot of time and money.

October 7, 2015

Immersion Active Invited to Share Digital Marketing Expertise at SMASH Conference

Immersion Active, a digital marketing agency focused solely on helping companies market to boomers and seniors online, will share it’s digital expertise in two conference sessions at the 2015 SMASH: Senior Care Marketing & Sales Summit. SMASH is the leading conference for sales and marketing strategists across the senior care industry. Immersion Active President David […]

September 24, 2015
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