News & Events

recent news & events

New Immersion Active Survey Examines how 55+ Homebuyers Find their Dream Home

(Frederick, Md.) June 27, 2019 – Often times baby boomers are associated with a lack of technology prowess. However, as individuals increasingly rely on the internet and social media to collect information and make buying decisions, so have baby boomers. To help community developers and builders better understand how baby boomers’ research their next home, […]

June 27, 2019

Website Best Practices for 50+ Homebuyers – Part 2: Content

Content is king, says the old (well, old in internet years) saying. You probably didn’t know that this phrase was coined in 1996 by none other than Bill Gates, the founder of Microsoft, who first used it in an essay arguing that: “If people are to be expected to put up with turning on a […]

June 25, 2019

Website Best Practices for 50+ Homebuyers – Part 1: Design

Over the years, Immersion Active has built a reputation throughout the property development industry for our ability to reach the 50+ homebuyer. This reputation isn’t an accident. We’ve spent years optimizing our website design and content to attract this specific audience. During this time, we’ve learned a thing or two about what makes this audience […]

June 14, 2019

Immersion Active to Present at MHI Congress & Expo 2019

Come join Immersion Active's Karen Strong (Senior Solutions Strategist) as she co-presents with Scott Stroud (Founder/President, Cumberland Marketing Technology) on Where Do 50+ Homebuyers Search for Information Online. Date: Tuesday, May 3, 2019 Time: 2:30 PM to 3:30 PM Location: Hyatt Regency, New Orleans Event Website: 2019 National MHI Congress & Expo If you'd…

Date & Location:

Come join Immersion Active’s Karen Strong (Senior Solutions Strategist) as she co-presents with Scott Stroud (Founder/President, Cumberland Marketing Technology) on Where Do 50+ Homebuyers Search for Information Online. Date: Tuesday, May 3, 2019 Time: 2:30 PM to 3:30 PM Location: Hyatt Regency, New Orleans Event Website: 2019 National MHI Congress & Expo If you’d like to schedule a meeting […]

Jonathan Boehman to Present at Annual Caregivers’ Conference

Immersion Active's Jonathan Boehman will be presenting at the 27th Annual Caregivers' Conference. Join Jonathan as he presents on The Caregivers Technology Tool Kit. When: Saturday, April 13, 2019 Where: The Hotel at Arundel Preserve  Event Website: 27th Annual Caregivers' Conference For more information or to schedule a meeting, contact Karen Strong (karen@immersioanctive.com).

Date & Location:

Immersion Active’s Jonathan Boehman will be presenting at the 27th Annual Caregivers’ Conference. Join Jonathan as he presents on The Caregivers Technology Tool Kit. When: Saturday, April 13, 2019 Where: The Hotel at Arundel Preserve  Event Website: 27th Annual Caregivers’ Conference For more information or to schedule a meeting, contact Karen Strong (karen@immersioanctive.com).

Immersion Active to Attend ULI Spring Meeting

Immersion Active and Gilbert & Sheppard Group team members will be attending this year's ULI Spring Meeting. Kathi Scharf, Betsy Sheppard, and Kerrie Gilbert will be at the event to network and learn from over 3,000 senior leaders from every community and sector of real estate. When: Tuesday, April 16…

Date & Location:

Immersion Active and Gilbert & Sheppard Group team members will be attending this year’s ULI Spring Meeting. Kathi Scharf, Betsy Sheppard, and Kerrie Gilbert will be at the event to network and learn from over 3,000 senior leaders from every community and sector of real estate. When: Tuesday, April 16 to Thursday, April 18, 2019 […]

IBS 2019 Recap

In February, Immersion Active had the opportunity to attend NAHB’s annual International Builders’ show which took place in Las Vegas, Nevada. The three-day event was held from February 19th to the 21st and was filled with thousands (over 70k) of energized attendees ready to learn from industry experts and explore the expo filled with exciting […]

April 4, 2019

Kathi Scharf to Participate at the LeadingAge Leadership Summit

Kathi Scharf, Executive Director of Property Development Solutions, will be participating in a panel discussion this week at the LeadingAge Leadership Summit in Washington, D.C. Kathi will be participating in the following panel discussion during the event: Panel: Macro Shocks Reshaping the Aging Services Landscape Date: Tuesday, March 19, 2019 Time:…

Date & Location:

Kathi Scharf, Executive Director of Property Development Solutions, will be participating in a panel discussion this week at the LeadingAge Leadership Summit in Washington, D.C. Kathi will be participating in the following panel discussion during the event: Panel: Macro Shocks Reshaping the Aging Services Landscape Date: Tuesday, March 19, 2019 Time: 3:45 – 5:15 P.M. For […]

Top