News & Events

recent news & events

Immersion Active’s Kathi Scharf to be Guest Speaker for NAHB 55+ Housing Lunch & Learn Webinar

October 23, 2018 - 1:00 PM to 2:00 PM EST Topic: Leveraging Social Media to Market to 55+ Home Buyers Immersion Active's Kathi Scharf will be acting as the facilitator for the October 23rd  NAHB 55+ Housing Council's Lunch and Learn Webinar. Facebook, YouTube, and Instagram play an important role…

Date & Location:

October 23, 2018 – 1:00 PM to 2:00 PM EST Topic: Leveraging Social Media to Market to 55+ Home Buyers Immersion Active’s Kathi Scharf will be acting as the facilitator for the October 23rd  NAHB 55+ Housing Council’s Lunch and Learn Webinar. Facebook, YouTube, and Instagram play an important role in successful online marketing strategies […]

Ageless Innovation Partners with Immersion Active to Build Awareness of Joy for All Companion Pets to the 50+ Market

(Frederick, MD) September 11, 2018 –Ageless Innovation LLC is partnering with Immersion Active to market the company’s innovative product line of companion pets, Joy for All, which was designed to address the unique needs of the older adult market. Immersion Active is the leading digital marketing and solutions company focused on reaching the mature consumer. […]

September 11, 2018

Immersion Active Celebrates 20th Anniversary

(Frederick, MD) August 1, 2018 – Immersion Active, the leading digital solutions agency specializing in connecting consumers with brands that bring value to their lives, is turning 20 today. For two decades, Immersion Active’s digital marketing campaigns have successfully supported the sales strategies of clients spanning retirement communities/builders, consumer healthcare products and services, and more. […]

August 1, 2018

Immersion Active Named a 2018 Frederick County Best Places to Work

(Frederick, MD) July 30, 2018 – Immersion Active, the leading digital solutions agency specializing in connecting consumers with brands that bring value to their lives, was honored by the 2018 Frederick County Best Places to Work campaign. One of five local companies to gain this prestigious title, Immersion Active was recognized in the Small-Medium category for […]

July 30, 2018

Webinar: Engaging Homebuyers Through Social Media Marketing

Mark your calendar for Immersion Active's next webinar. On Thursday, June 14th join Lisa McElwain and Carla VanHorn as they discuss how social media plays an essential role in successful online marketing strategies for homebuyers. Highly engaged consumers expect your community's social media to provide insights they won't find on a website.…

Date & Location:

Mark your calendar for Immersion Active’s next webinar. On Thursday, June 14th join Lisa McElwain and Carla VanHorn as they discuss how social media plays an essential role in successful online marketing strategies for homebuyers. Highly engaged consumers expect your community’s social media to provide insights they won’t find on a website. Social media provides some of […]

Immersion Active Welcomes New Team Members

Immersion Active is growing! This month the company welcomed three new team members.  Take a minute to meet each one by reading their introduction spotlights below. We’re happy to have Lane, Travis, and Annie join the Immersion Active family!           Lane Gregory      Senior Digital Marketing          […]

May 11, 2018

Why Aging-In-Place Remodelers Need to Connect with Family Caregivers

Over 44 million Americans provide care for senior loved ones each year and 66% of those family caregivers say they have a significant impact on that senior’s purchasing behavior. Whether you’re selling walk-in tubs, barrier-free showers, ramps, chair lifts, kitchens, flooring, additions, or other aging-in-place mods, understanding the role the family caregiver plays in that purchasing decision can mean the […]

March 28, 2018

Lisa McElwain and Kathi Scharf speak at NAHB’s International Builders Show

Orlando, January 9-11, 2018 Immersion Active team members tackled some of the hottest topics in property development and remodeling January 9-11, 2018 at the NAHB International Builders Show (IBS) in Orlando, Florida. Lisa McElwain, Paid Media Group Lead for Immersion, helped property developers targeting older adults learn more about social…

Date & Location:

Orlando, January 9-11, 2018 Immersion Active team members tackled some of the hottest topics in property development and remodeling January 9-11, 2018 at the NAHB International Builders Show (IBS) in Orlando, Florida. Lisa McElwain, Paid Media Group Lead for Immersion, helped property developers targeting older adults learn more about social media and how to build […]

Advertising to Baby Boomers through Social Media: 55+ Housing Edition

Earlier this month, Kathi Scharf and I presented at the International Business Show in Orlando, FL. As a part of the 55+ Housing track, I presented on how to leverage social media to market to 55+ consumers. I focused on how older adults use social media and how to create ad campaigns to better connect […]

January 25, 2018

Immersion Team Trades Laptops for Ladles

After hours last Thursday, Immersion Active employees traded in their laptops for ladles as they joined colleagues at New North to serve meals at the Frederick Community Action Agency’s Soup Kitchen. The program provides daily hot, nutritious dinners to anyone in need, and is heavily reliant on volunteers to carry out this mission.

September 12, 2017
Top