Immersion Active has announced Reach50Plus.com, a new website for reaching boomer and seniors online. It presents performance-based marketing and research tools from a number of companies in one place. Immersion Active Director of Product Development, Michael Utley, announced the new website at the Digital East Internet marketing conference, saying “We obsess about two things – effective tools for reaching mature consumers, and helping people use those tools with a high degree of success.” The website currently includes services from Immersion Active and Richmond-based Boomer Project, with more on the way. Each marketing tool on the website includes a video explaining what it does and how it works. Visit Reach50Plus.com for more.