News & Events

Lisa McElwain and Kathi Scharf speak at NAHB’s International Builders Show

Orlando, January 9-11, 2018

Immersion Active team members tackled some of the hottest topics in property development and remodeling January 9-11, 2018 at the NAHB International Builders Show (IBS) in Orlando, Florida.

Lisa McElwain, Paid Media Group Lead for Immersion, helped property developers targeting older adults learn more about social media and how to build an effective advertising campaign on this channel. You can find a summary of her presentation in her blog post— Advertising to Baby Boomers through Social Media: 55+ Housing Edition.

Meanwhile, Kathi Scharf, Property Development Solutions Lead, helped remodelers understand the important role family caregivers play in seniors’ purchasing decisions as they remodel their homes so they can age-in-place and she hosted a session on understanding the motivations of 55+ home buyers. To learn more about this topic, read Kathi’s blog post— Understanding the Mindset of 55+ Home Buyers.

IBS was held at the Orlando Convention Center and is the largest homebuilder, developer and light construction show in the world, attracting over 80,000 visitors from more than 100 countries.