Word of Mouth

Immersion Active Top 5 Blog Posts of 2014

Every year, we continue to speak to and work with marketers around the world intrigued by the 50-plus market and their engagement in all things digital.  The depth and breadth of our work across verticals makes every day a blessing as we continue to fulfill our mission to help connect older adults with the products […]

January 13, 2015

3 Ways Marketers Need to Rethink Storytelling

As marketers, we like to talk about our influence as storytellers, but, truth be told, effective storytelling on behalf of brands is rare. I’d like to share with you three thoughts to consider that would make us all better storytellers. 1. It’s not about you. I once heard a funny comedian, Michael Jr, talk about […]

September 15, 2014

3 Step Share Strategy for Marketing to #Boomers Online

In a few weeks, several of us at Immersion Active will head to Nashville for one of my favorite industry events, the WOMMA Summit. WOMMA is an association focused solely on word of mouth and social media marketing. Frankly, “word of mouth” and “social media” are just the buzzwords to lure us marketers; what it’s […]

November 1, 2013

The Lost Art of Boredom

I’m so bored! We have all said that a lot as children, right before our parents shooed us outside to play or threatened us with housework to alleviate our condition. When was the last time you were bored? I can say quite confidently that I have not been bored in years. Is this a good […]

May 16, 2011

Boomers Are Talking, and Their Friends Are Listening

A new study of 502 U.S. baby boomers, titled “B2F Connections,” found that boomers serve as important information sources for fellow boomers when making purchasing decisions. Read complete article. The study, conducted by Weber Shandwick, said that most boomer to friend conversations and word-of-mouth recommendations are very personal in nature and rich with personal opinion. […]

May 31, 2007

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