Web Analytics

Essential Strategies for a Website Redesign for Seniors

Too often a website redesign is undertaken by concentrating on eye-catching graphics or clever taglines, rather than completing a thorough discovery process to define the goals of the company and making sure they align with the desires of users. Let’s take a look at eight strategies to help build the foundation of an effective website redesign.

August 10, 2016

3 Wins in Leveraging Data to Map the Senior Consumer Journey

As we talk with clients who are planning to complete a website redesign, utilize an email marketing automation campaign, or integrate marketing and sales for seniors, we often ask them to take a step back and review the senior customer journey before jumping into their project. This way, they can make sure that their plan […]

October 22, 2015

Predictive Targeting in the Senior Care Continuum

Trying to market to seniors in the healthcare markets requires a keen knowledge of the process a customer goes through in their buying decision. At Immersion Active, we’ve leveraged the senior care continuum to target customers based on predictive analytics. Using this method, we’ve created a real-time system for evaluation and a framework for successful […]

October 15, 2015

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