Stats & Facts

Grandparents Stats and Data

Seventy-five percent of adults 65+ report being a grandparent and the number of grandparents is growing at more than twice the overall population growth rate. This year, 60% of the grandparent population are baby boomers. They are tech savvy, and they stay connected to their friends and family. This profile highlights stats and data surrounding the grandparent market along with Immersion Active insights to connect with these consumers online.

February 23, 2015

Caregiver Stats and Data

With 43.5 million+ caregivers in the U.S., this audience represents a significant market for senior products and services. This profile highlights stats and data surrounding the caregiver market along with Immersion Active insights from years of experience helping clients connect with family caregivers online.

December 19, 2013

Trends and Insights: Aging in Place

Aging in Place is a growing movement supported by the fact that older adults want – and increasingly need – to remain in their homes as long as they can. This trend is quickly becoming part of the mainstream culture in the U.S. affecting everything from housing and design to technology, health services, and the whole senior living industry.

November 19, 2013

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