Social Networking

Webinar Summary: Engaging Prospective Home Buyers via Social Media Marketing

During the June webinar “Engaging Home Buyers through Social Media Marketing,” Immersion Active Senior Digital Media Strategist Lisa McElwain and Digital Media Strategist Carla VanHorn explained the power of social media marketing and how home builders and property developers can utilize it to meet prospective home buyers’ needs for information and communication.

August 2, 2018

Three Facebook Love Stories

It’s February, and that means love is in the air. In keeping with the loving nature of the month, we thought it would be fun to share three of our favorite Facebook campaigns that are attracting and engaging new followers with their use of Facebook as a marketing platform. We hope these three pages help […]

February 11, 2016

Targeting Older Consumers Through Social Media Marketing in 2016

Focusing on the social media channels that create meaningful online engagement for your audience should be your focus in 2016 as mature audience marketers. In this post, we’ll give you the high-level ‘thumbs up’ and ‘thumbs down’ on how different channels are working, and what you need to consider before jumping in with both feet. […]

January 14, 2016

The Power of Emotional Engagement in Messaging for Boomers and Seniors

Messaging is one of the trickiest aspects of boomer and senior marketing. To create effective messaging, marketers need a solid understand of the aging mind and a deeper sensitivity to how a boomer or senior will process what you put on the page. Lead with the Right, Follow with the Left In our book Dot […]

December 17, 2015

3 Ways Marketers Need to Rethink Storytelling

As marketers, we like to talk about our influence as storytellers, but, truth be told, effective storytelling on behalf of brands is rare. I’d like to share with you three thoughts to consider that would make us all better storytellers. 1. It’s not about you. I once heard a funny comedian, Michael Jr, talk about […]

September 15, 2014

Be Afraid. Be Very Afraid.

(Also known as: Social Media Comes to Project Management) When I was a kid, the best part of Halloween was sitting on the living room floor with my older brother and 2 younger sisters, our treasure pile of candy from the evening’s haul spread out in front of each of us, bargaining and trading for […]

October 31, 2011

The Lost Art of Boredom

I’m so bored! We have all said that a lot as children, right before our parents shooed us outside to play or threatened us with housework to alleviate our condition. When was the last time you were bored? I can say quite confidently that I have not been bored in years. Is this a good […]

May 16, 2011

Nothing More “To Be Determined” for Boomer Social Network

With boomers, it’s not about destination sites. It’s not about building a place for them to call their own. They’re already online and going to most of the same places as everyone else. It’s not about creating a place for them to have conversations. They’re already having them.

July 2, 2009

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