Silver Tsunami

Why Isn’t Business Preparing More for the Future of Aging?

AARP estimates that Americans over 50 now spend $7.1 trillion annually and, as their numbers grow, that figure will more than double, to $15 trillion by 2020. So why aren’t American businesses preparing better for the future of aging?

May 10, 2017

Older Adults’ World Expands Via Facebook

Today, the interest in Facebook continues to surge among older adults, but a new factor is driving the numbers: a discovery of connecting with old friends and classmates.

May 10, 2017

Baby Boomers Embrace Online Dating

New research from Pew into who is using online dating holds a surprise: it’s Baby Boomers who are increasingly finding love in the bits and bytes.

March 14, 2016

Making Technology Easier for Older People to Use

Across the country, older adults who grew up in a pre-digital age are finding more help to navigate the wired world through new services and devices that are designed with seniors in mind.

March 14, 2016

Elderly Women Are Getting Less Lonely

A smaller share of women older than 65 are living alone. Since 1990, the percentage of older women living by themselves has dropped by 6 points to 32%. The change comes after the single-living rate for elderly adults grew unabated for nearly a century.

February 25, 2016

Boomers Prefer Suburbs and Cul de Sacs

Homebuyers in the Baby Boom Generation want a suburban neighborhood consisting of all single-family detached homes more often than any other community feature (of the 19 listed), and nearly 80 percent prefer a cul de sac over efficient traffic flow when given the choice.

February 25, 2016

New online service targets aging-in-place residents

While more than 90 percent of older adults would prefer to age in place rather, there’s often a gap between that desire and the reality that the modifications to a home may require. To bridge it, HomeAdvisor is offering a new online resource center focused on the needs of individuals who want to age in place.

January 26, 2016

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