Real Stories

Three Facebook Love Stories

It’s February, and that means love is in the air. In keeping with the loving nature of the month, we thought it would be fun to share three of our favorite Facebook campaigns that are attracting and engaging new followers with their use of Facebook as a marketing platform. We hope these three pages help […]

February 11, 2016

A note from David on the tragedy in Japan and our own “tsunami”

It’s 2 am and I can’t sleep. Upon leaving work yesterday, Immersion Active’s social media guru, Ross Hollebon, suggested that I might want to address the inconvenient truth about the name of our weekly ebrief, Silver Tsunami, in light of the tragedy still unfolding in Japan. But that’s not what has me awake.  I’m up […]

March 15, 2011

Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck

You see, a culture of ageism of still dominates most societies, but the zeitgeist is changing. For the first time in history, adults over the age of 40 are the consumer majority. What countries like Singapore, Sweden, and Denmark, (ranked among the top five for Global Competitiveness and also countries with an aging population) know is that (to steal the words of Auguste Comte, the founder of sociology) “demography is destiny.”

We have a responsibility as marketers. As targeting boomers and seniors becomes increasing popular, it is imperative that we don’t screw it up.

November 4, 2009

Boomers Are Talking, and Their Friends Are Listening

A new study of 502 U.S. baby boomers, titled “B2F Connections,” found that boomers serve as important information sources for fellow boomers when making purchasing decisions. Read complete article. The study, conducted by Weber Shandwick, said that most boomer to friend conversations and word-of-mouth recommendations are very personal in nature and rich with personal opinion. […]

May 31, 2007

Is Visa Hearing an ‘Echo’ too Soon?

Visa just commissioned a study on echo boomers (those born between 1979 to 1989) and baby boomers to compare spending habits, as told by MediaPost. The only true similarity between the groups is that both are concerned about saving for retirement. They concluded that echo boomers are being more frugal in their younger years than […]

May 29, 2007

Is the Internet Like a Blender to Boomers?

In a recent iMedia Connection article titled “Give boomers what they want,” Michael Leis compares baby boomers’ view of computers and the Internet to household appliances. As boomers grew up, he says, appliances became more technologically advanced, but few grew beyond original functionality. Since computers have progressed far beyond word processing, he concludes that boomers […]

May 21, 2007

NCOA Aging Conference (Part 2): My “Senior” Moments with Walter

In my recent attendance of the “What”s Next: Boomer Business Summit” in Chicago I decided to spend a couple of days at the NCOA/ASA Aging Conference that followed. As this conference is geared more to educating senior care givers, I found myself observing the business of aging from a different perspective. One of things that […]

March 20, 2007

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