Marketing and Advertising

Webinar Summary: Engaging Prospective Home Buyers via Social Media Marketing

During the June webinar “Engaging Home Buyers through Social Media Marketing,” Immersion Active Senior Digital Media Strategist Lisa McElwain and Digital Media Strategist Carla VanHorn explained the power of social media marketing and how home builders and property developers can utilize it to meet prospective home buyers’ needs for information and communication.

August 2, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

July 12, 2018

Brands Can’t Afford to Ignore Mature Consumers

This week we continue with part two of our three part interview with Joe Ford, Immersion Active’s President, led by Kathi Scharf, Immersion Active’s marketing lead. In this interview, Joe discusses the importance of the mature market to brands’ growth and what makes Immersion Active’s approach different. Kathi: You’ve said in the past that brands […]

December 13, 2017

5 Secrets to Selling to Boomers and Seniors

Most Boomers and seniors have the means to buy what they’d like, especially if they feel as though the marketing for certain products is geared towards them. In fact, 70 percent of the disposable income in the U.S. is controlled by Boomers. As Boomers become increasingly social media-savvy, they’ll be able to put their money […]

June 19, 2017

How to Market Alternative Health Solutions Online

As boomers age, they’re increasingly searching for innovative healthcare solutions outside the realm of traditional pharmaceutical cures. And, they’re increasingly searching for those solutions online. So, what are the key steps to marketing pain management and alternative health solutions online?

August 10, 2016

Turning a Web Visit Into an In-Person Visit

If your brand is targeting older adults online and your ultimate goal is to get foot traffic to your “brick and mortar” location, it can sometimes be challenging to turn those website visitors into in-person visits. Here are three ways you can start.

July 20, 2016

The Secret Behind the Best Digital Marketing Strategies

What if we told you that there was an approach to digital marketing that could dramatically improve your results? What if there was a method that could synthesize the vast quantities of data from across your different digital platforms to reach the right customers with the right messages?

July 13, 2016

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