In The News

You’re Invited! Best Practices in Event Marketing for Home Builders

Most builders, developers, and communities we work with consider on-site events an important part of their marketing strategy. Whether you are planning a grand Grand Opening or a simpler Open House, events offer a way to get new prospects to your property and nurture existing leads further down the funnel. Here are 9 tips you can use to integrate digital into your event marketing.

August 30, 2018

Why Remodelers Need to Connect With Family Caregivers Recap

If you’re a remodeler looking to provide aging-in-place services, it’s important to understand that the family care giver plays a significant role in a senior purchasing decision. In fact, they are often the end decision maker and may be paying for the remodeling themselves. So, who are these purchasing influencers and how can you connect with them online?

August 30, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

July 12, 2018

Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck

You see, a culture of ageism of still dominates most societies, but the zeitgeist is changing. For the first time in history, adults over the age of 40 are the consumer majority. What countries like Singapore, Sweden, and Denmark, (ranked among the top five for Global Competitiveness and also countries with an aging population) know is that (to steal the words of Auguste Comte, the founder of sociology) “demography is destiny.”

We have a responsibility as marketers. As targeting boomers and seniors becomes increasing popular, it is imperative that we don’t screw it up.

November 4, 2009

More advertisers? Not for More Magazine

“The Readers Are Over 40. (Don’t Tell Advertisers.)” is a New York Times feature that delves into the current struggles of More Magazine, whose average reader is age 51.

Even though More’s newsstand sales are outpacing competitors like O, Oprah Winfrey’s magazine, Real Simple, and Martha Stewart Living, many advertisers won’t touch it with a 10-foot pole – especially luxury brands.

August 25, 2009

2009 Generations Online Report

The Pew Internet & American Life Project has released the 2009 version of its Generations Online report. As we suggest in our book Dot Boom, older generations are generally following suit with younger adults.

March 27, 2009

Baby Boomers Eating Up Cosmetic Dentistry

In a column published in Dental Economics, Dr. Craig Cooper analyzes the affect of baby boomer consumers on implant dentistry. He attributes the growth of the implant dentistry industry to baby boomers discretionary spending: “Folks who prefer driving BMWs to Fords want the best when it comes to dental care … and many are willing […]

June 29, 2007

Seniors Optimistic About the Futures in Their Homes

A study conducted by the Internet Home Alliance Research Council found that homeowners over the age of 65 worry less than younger homeowners about living independently, feeling secure in their home, using the bathroom independently, seeing a doctor on short notice and staying connected to family. Read full article. Overall, they found that seniors are […]

May 31, 2007

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