Finance

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

5 Mistakes of Lead Generation with Mature Consumers

These five mistakes in lead generation with mature consumers are some of the most common among marketers. Each one costs marketers hundreds of potential leads and, consequently, thousands of dollars. Don’t get caught making one of these mistakes! 1. Brands don’t capture existing demand before they spend on lead generation. The first mistake happens simply because […]

November 12, 2015

A Real-World Approach to Boomer and Senior Lead Acquisition

Is developing a marketing approach to reach the mature markets really worth it for your brand or business? Does this seem like a potentially high cost, high effort or high risk exercise? Chances are that if you’re reading this, you already understand that mature consumers are viable – beyond viable – representing the lion’s share […]

September 24, 2015

Bringing Financial Services into the Digital Age

When talking with financial services marketers, we often hear that financial services marketing fails to leverage cutting-edge digital marketing and sales techniques. But let’s face it, compliance and regulatory issues incentivize financial services’ marketing to stick to more traditional tactics and channels. Unfortunately, this environment causes many financial service firms to leave a lot of […]

September 17, 2015

Connecting to the Needs of Pre-Retirees

I did a quick survey of some friends and family today, asking them how they would define a “pre-retiree.” Here’s what I heard: Age: 45– 80 Gender: Male or Female Marital Status: Married or divorced Annual Income: $35,000 – $150,000 This wide variety in answers didn’t surprise me. As the Boomer generation ages, they are […]

May 12, 2014

Analyzing the Hype Around Hopper

He’s not hitting the road on a Harley, channeling a sociopathic criminal, or threatening Keanu and Sandra with a bomb on a bus. Rather, Dennis Hopper’s encouraging baby boomers to see an Ameriprise financial adviser. Since it spun off from American Express, Ameriprise has targeted affluent baby boomers, whom they feel are headed into retirement […]

October 3, 2007

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